Social Media basically refers to the usage of web-based and mobile technologies to convert communication into an interactive dialogue between users online or between the consumer and the company/brand. It can take different forms such as through magazines, Internet forums, web blogs , micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. ‘Social Media Marketing’ basically is ‘the interactive dialogue’ between customers and brands, whereby they can directly communicate with each other. This ‘new-age’ technology has grown by leaps and bounds over a mere span of a few years and has broken most barriers of communication making the world a much more global one whereby any company/person can connect with another via social media sites. With technological advancements and the Smartphone Revolution people have become internet savvy, and it has empowered them to not only create, participate, and share content on the Web but also to have meanin...