Emerging as a brand comes effortlessly for few, but with hard-work, determination and self-packaging personal branding has become an easy-tool to enhance your business, and gain more publicity. For example, Sachin Tendulkar, world-famous for his batting ability is a strong brand associated with cricket. ‘Consistency, good performance and his dependability’ have carved a niche for this Master Blaster in the field of cricket. His extra-ordinary abilities in batting have led him to be appreciated not only by cricketers, but also by different international sports persons across the globe. In a very similar manner, you need not depend merely on your profession to brand or market yourself. By simply broadcasting you’re area of expertise, you will be able to position yourself in the professional sector and attract more and more potential customers. When you gain this type of identity you will be able to place yourself on a platform, whereby you will feel much more confident, assured and...