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Showing posts from February, 2011

Personal Branding

Emerging as a brand comes effortlessly for few, but with hard-work, determination and self-packaging personal branding has become an easy-tool to enhance your business, and gain more publicity. For example, Sachin Tendulkar, world-famous for his batting ability is a strong brand associated with cricket. ‘Consistency, good performance and his dependability’ have carved a niche for this Master Blaster in the field of cricket. His extra-ordinary abilities in batting have led him to be appreciated not only by cricketers, but also by different international sports persons across the globe. In a very similar manner, you need not depend merely on your profession to brand or market yourself. By simply broadcasting you’re area of expertise, you will be able to position yourself in the professional sector and attract more and more potential customers. When you gain this type of identity you will be able to place yourself on a platform, whereby you will feel much more confident, assured and...

Medical Tourism

Traveling for the purpose of business, has gained immense popularity as more & more businesses have become much more global than they were before. With foreign investment markets opening up in India, and the liberalization of global economies; corporate /business travel has taken a major leap forward in the field of tourism. Corporate travel insurance, made for both domestic as well as overseas travel covers all the aspects a general travel insurance policy would cover. It may cover areas such as medical expenses, medical evacuation, lost baggage, flight cancellation, and any other impending danger during the business travel. Saving you from stress and anxiety, corporate travel insurance often overlaps with medical tourism. Providing “cost-effective” private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment is the chief aim of medical tourism. Medical tourism, also known as medical travel /globa...