Skip to main content

Content Curation: A Way to Function in a World Overloaded with Information

Day by day, online platforms are embracing social media in every possible way that they can, be it Twitter, Facebook, YouTube, or any other social networking site. This is extremely important for every business in today’s digitised time. The need for relevant and good content has been, and will continue to remain, the most integral aspect for any business to prosper. So what is the basic difference between ‘content’ and ‘content curation’? Which are the different tools that can be used for curating content across the web? 

While content simply refers to information or ‘data’ which holds some relevance to a certain topic, content can be expressed through any medium, be it the internet, audio CD’s, television, stage performances, magazines, etc. In short, colloquially, one can refer to ‘content’ as the subject matter of the medium.
On the other hand, content curation refers to the process of collection, organisation and presentation of data/information, which is relevant to a particular topic/area of interest. This content is often accompanied with images or video links to make the piece of content as interactive and engaging as possible.
This is especially beneficial for SEO, as content curation helps to increase website visibility. It also epitomises social sharing, whereby more content can reach out to a larger number of readers. Content curation is known not only for amassing and aggregating content, but also for enabling marketers as well as digital professionals in the field to re-channel relevant content. It also allows them to spark engagement as well as awareness about different products and/or services with customers.
So, in short, content curation refers to the process of not only analysing and sorting through Web content (data), but also presenting it in a systematic and organised manner that is based around a certain theme.  
There are many different online curation tools that can be used to curate the content and connect with the target audience. Some of these include Storify, Feedly, iFlow, Curata, Bundlr, Scoop.it, StumbleUpon, Digg, Delicious, and Google Reader.

Some of the golden rules of Content Curation include:
1)      Use Unique Content:  one thing that Google does not like is plagiarising. It is very important to include original content in the curation, original analysis and insights that augment the content that you are aggregating. The more unique the content, the higher the ranking for the curation will be in different search engines. The content will also be safer with regard to future algorithm changes.  
2)      Link to Only High-Quality Sites: while curating content it is very important to include links, and include only those links which are of high quality. These links are of extreme importance to your curation and need to be reliable. Including links in your curation that lack trustworthiness may be harmful for the content in the search rankings.
3)      Add Value for the Reader: for a reader the content has to be of some value and interest. It is important to know who your target audience is before writing and developing a connection through your content. This will help in establishing an interest with your reader. A reader needs to like your content, in order to share it!
4)      Build Relationships with Your Curation Sources: in case your piece of content includes part of an author’s or publisher’s article, it is very important to first reach out to them and ask for their permission to include their piece in your curation. If they agree, ensure that you notify them when you share the curation.  They will not only help to share the content, but also help in boosting online traffic and reach.      
5)      Focus on every type of content: after you have written your piece, ensure that you include as many touch-points as possible. Include images, infographics, whitepapers, visual representations, videos, etc.




Comments

Popular posts from this blog

Karina Pandya in Conversation with Co-Founder of the Banyan, Dr. Vandana Gopikumar

An incident of coming across a homeless and mentally ill woman in distress on the road in front of her college in Chennai paved the route for Vandana Gopikumar to establish one of the leading NGOs in the field of mental health – The Banyan. While she was yet a Master’s student of Social Work, Vandana along with a close friend Vaishnavi Jayakumar encountered several other incidents of not being able to find the right shelter and mental institution for a woman in need of medical and psychiatric attention.     The Banyan, which was established in 1993 has been a one-stop destination to not only rescue, and rehabilitate but also treat mentally ill women from low-income groups. Vandana Gopikumar has pioneered a movement, helping thousands of individuals not only reintegrate into society but also secure long-term medical treatment.    Not only is she the co-founder of the NGO – The Banyan, but is also the co-founder of The Banyan Academy of Leadership (BALM). She is also a...

4 Mindfully Spent Days At Woods At Sasan for a Writing Retreat with Bhavna Kher

Writing has been my passion for over 18 years so when I heard about the Writing Retreat that screenwriter, brand consultant and former creative director of Ogilvy - Bhavna Kher was going to conduct I was immediately interested in attending the same.     Not only this but I also wanted to connect with other writers and also sharpen my writing skills as well. It was a perfect opportunity to find inspiration within a focused environment.  Moreover, the 4-day writing retreat, (September 14- September 18th) which was conducted at a luxury boutique resort provided the perfect break from city life, and mindfully focused on sharpening one’s writing skills.  Having our independent quarters, we were surrounded by thickets of trees, within a lush mango orchard on the fringes of the Sasan Gir forest. It was the perfect place to calmly create a story without any disturbances. Moreover, in between the writing exercises, we went for a safari, and eco-trail, and were given besp...

Pema Wellness Resort In Vishakhapatnam With An Infinity Pool Overlooking The Sea Can Be Your Ultimate Luxury Escape!

Overlooking the Bay of Bengal and the Eastern Ghats on the other side, 3km from the lively and beautiful Rushikonda Beach is the tranquil Pema resort, spread over 28 acres on Healing Hill, Beach Road, Vizag.  This Healing hub is 100,000 Sq. ft with 20,000 sq. ft therapy rooms a luxurious and spacious restaurant, and a 7000 Sq. ft fitness & therapeutic Yoga studio, enclosed with a blissful scenic beauty of nature.   Aiming at incorporating a healthy lifestyle, Pema Wellness Resort is a one-stop solution for those who are seeking a break from the hustle-bustle of fast-paced city life.  Boasting luxurious décor and high-raised ceilings, there are different rooms to choose from; executive, luxury, premium and suites. Besides this, there are 5 cottages. Every room comes with a breathtaking view.  Incorporating holistic lifestyle wellness solutions through ancient practices such as Yoga, Meditation, Naturopathy, therapeutic nutrition and other healing practices there a...