‘Fast Food America’ turns into ‘Fast Food India’: Indians catch the fast-food craze

With a burgeoning middle class, a drastic shift in lifestyle trends and the mushrooming of entertainment complexes; fast food has become an integral part of Indian lifestyles. From teenagers to young adults, the desire and preference for fast food (quick meals, on the move) is extremely high.

Isn't it easy to order-in-a-quick meal while at office or at home; or even pick something up on your way home? Speed and convenience are the two main reasons why the growing Indian urban population turns to these quick meals as solutions to satiate their hunger in-between their busy and hectic schedules.

Global fast food chains are flooding into the country, changing the entire landscape of eateries in the country. From Pizza Hut, Dominoes Pizza, Subway, Kentucky Fried Chicken (KFC), Taco Bell; Quizno's and Nando's; the Quick-Service-Restaurants (QSR) market in India is constantly expanding to the changing times.

McDonald’s, America’s earliest fast food chains was quick to gain popularity in India when it was first introduced in 1996. Since then, McDonald's in India has revamped its menu to cater to the Indian population by adapting to the local tastes and needs. The menu is 75% different from the standard one across the world; McDonald’s has become a popular fast food option for many children, young adults and teenagers.

While the expansion of existing fast food chains in the country is continuing to meet the growing demand, other food joints such as Dunkin Donuts, Krispy Crème and most recently Burger King have also found their place in the country.

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