Startups have become a way of life for many. Without customers or finance, what does the future hold for those who are engaged in these ecosystems? One idea is ALL it took for companies to form and look at where they stand now! Ola Cabs, Flipcart, PayTM, MakeMyTrip, Zomato, Swiggy, BigBasket, Gaana, BookMyShow, Grofers, Perpperfry, Babyoye and many others. India has witnessed a significant growth of startups in its ecosystem and they make their presence felt both domestically and internationally. One of the main reasons for their success is the fact that they are insanely focused on customer experience , right from day one! It is clear-cut that the funds that are available to startups are limited and perhaps Steve Jobs words it well - " You‘ve got to start with the customer experience and work back toward the technology – not the other way around". For instance, if you take...