Karina Pandya

With digital penetration on a high all over the world, social media sites and trends have paved way for not only personal branding but also for companies and businesses to turn to this platform to reach out to customers. This use of ‘web-based’ and ‘mobile technologies’ in order to turn communication into an interactive dialogue has taken form through various tools such as Twitter, Facebook, YouTube, LinkedIn, Flickr, Foursquare- to name some of the most popular social media networking sites. These social networking sites are now NOT ONLY a means to reach out and connect with friends and relatives, but also a potential way to advertise and promote small/large businesses. It is an excellent solution for money-making and is currently a very important source for sharing and transmitting information. So the question that may arise is whether Facebook can work as a potential ‘STAND-ALONE’ Web Presence for entrepreneurs and small businesses across the world.  Most pot...

Life is all about happiness, for some relationships, others their job, yet others family or mental peace; and this can go on and on and on... But, the truth is that life is all about striking a right balance between all of these elements. The toughest thing about this, is when any one of these elements gets disturbed or broken. Starting all over again could require allot of courage, determination, inner strength and allot of optimism- a trait very hard to show time again and again. Stability is the key word here and this is essential for any person to be peaceful with oneself. Working in the corporate world or anywhere for that matter leaves you no escape from running risk to instability. Its a dog eat dog world, and every single person is struggling and trying to make their own place in this world. Having worked for over 2 and half years I have understood and seen that no one 'actually' cares for the success or happiness of the other. After-all this is no 'altruist...

Emerging as a brand comes effortlessly for few, but with hard-work, determination and self-packaging personal branding has become an easy-tool to enhance your business, and gain more publicity. For example, Sachin Tendulkar, world-famous for his batting ability is a strong brand associated with cricket. ‘Consistency, good performance and his dependability’ have carved a niche for this Master Blaster in the field of cricket. His extra-ordinary abilities in batting have led him to be appreciated not only by cricketers, but also by different international sports persons across the globe. In a very similar manner, you need not depend merely on your profession to brand or market yourself. By simply broadcasting you’re area of expertise, you will be able to position yourself in the professional sector and attract more and more potential customers. When you gain this type of identity you will be able to place yourself on a platform, whereby you will feel much more confident, assured and...

Traveling for the purpose of business, has gained immense popularity as more & more businesses have become much more global than they were before. With foreign investment markets opening up in India, and the liberalization of global economies; corporate /business travel has taken a major leap forward in the field of tourism. Corporate travel insurance, made for both domestic as well as overseas travel covers all the aspects a general travel insurance policy would cover. It may cover areas such as medical expenses, medical evacuation, lost baggage, flight cancellation, and any other impending danger during the business travel. Saving you from stress and anxiety, corporate travel insurance often overlaps with medical tourism. Providing “cost-effective” private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment is the chief aim of medical tourism. Medical tourism, also known as medical travel /globa...

Rising to the sun’s rays, this cosmopolitan city never seems to lose its charm. Bustling with activity at all times of the day, the vibrancy on the streets of Mumbai echo out the spirit of a true Mumbaiker. Forming one of the most populated cities in the world and claiming to brush shoulders with international cities like Los Angeles, New York, and Berlin, Mumbai is one of the Alpha world cities. Being an island city, Mumbai is formed from seven islands – Bombay Island, Parel, Mazgaon, Mahim, Colaba, Worli and Old Woman’s Island (also known as Little Colaba). It has a natural deep harbour and is well known for its fishing activities by the Koli fishing community, where a large section of society finds their line of work. Formerly known by a variation of different names, Bombay was also known as Ancient Greek, but later modifications resulted in its final name as Mumbai signifying a true Marathi identity, named after a Hindu goddess- Mumbadevi. Mumbai is a city known for its “Neve...

She lay there on the road, eyes bruised and vision faded. Cars were racing past her, and she couldn’t stand up to help herself. She muttered something to herself, something no one bothered to listen to or even understand. Far from survival and so close to death her world was so limited. No one around saw the fear in her eyes, no one stopped to think of how she felt; nor did they see the pain she was in. No one understood her or what she said and frankly no one had the time to. This is the condition of majority of the women below the socio-economic line in our country. These are the women who suffer from mental disorders in our country, not due to any fault on their side but because circumstances have been unfortunate for them. Circumstances which could stem right from abuse from the family, husband or other situational factors. Yet, we all live ignoring this marginalized section of the society- the people who need our attention. Who is to blame? Is it their fault, or is it just d...

I always thought that anyone could write; that there was nothing special to be able to vocalize/verbalize oneself, and have that put down on paper. Things changed though, after I started writing. It was like I had won a race; without having moved a step forward. That’s the gift of language. What we feel, and how we vocalize those emotions completely gets channelized through mere adjectives, verbs, and nouns. We can have, some of the best conversations through writing. The physical absence of a friend; or relative can be bridged through communication. Countless emotions are let on the loose through writing, emotions we never knew would surface. I write as an instrument of expressing myself, and thoughts. Expression of thought is the most vital things one needs to be comfortable doing. One can’t bottle up one’s emotions to have it displaced upon another object. It needs to be channelized through the right medium, in the right way. Thus, by writing down my feelings I fee...